Our Lead Generation system involves utilizing cutting edge AI technology to target and market your company and your services towards recently Hail affected areas and homeowners who have recently been insurance approved for a roof replacement. We feed live NOAA storm-swath data straight into the engine. So if 1.75″ hail slams ZIP 38134 at 3 p.m., your ads queue before dinner.

Here’s what makes this different from every other marketing company promising you ‘qualified leads’ While they never deliver: Our AI doesn’t just track weather patterns, it cross-references storm damage reports with insurance claim databases (anonymized claim-event trigger feeds from data partners), property records, and homeowner behavioral data. When a homeowner starts shopping with their ACV check in hand, or they’re in need of urgent roofing work, they typically search for common keywords such as “roof damage insurance claim”, “roof insurance repairs near me”, “how to file roof insurance,”  our system identifies them IN REAL TIME and serves your branded ads within 24 hours of their search. (Real-time intent + storm data means you’re first in their feed.)

Why this matters: You know the garbage leads you get from other lead generation companies (If they get you any at all) homeowners who got hit by hail 3 years ago, already fixed their roof, and are just price shopping for their neighbor? Our AI filters those out completely. (Our AI flags roofs under eight years old or storms with < 1.25″ hail and filters them out completely.)

• Most insurance companies require homeowners in the U.S to file claims within 1-2 years of damage
• After inspection and approval, homeowners typically have 90-180 days to sign a contract or show intent to their carrier, so the project can be scheduled and the depreciation released
• The critical targeting window is the first 14-45 days after approval when homeowners are actively selecting contractors for the job

You know that sweet spot right after a homeowner gets their insurance check? That 14-45 day window after they’ve been mailed their initial ACV (Actual Cash Value) check right after they’ve been issued their approval letter (scope of loss), where they’re holding a $7,000 to $13,000 ACV check and their carrier told them to get two-three estimates? We ONLY target homeowners in that critical 14-45 day window between insurance approval and contractor selection. This timeframe is long enough for them to start shopping with their ACV check, but early enough so you’re not the sixth quote and before they’ve received 5-7 bids. (Our internal data shows close-rates jump from 22 % to 43 % when you’re quote #1-3 instead of #5-7.)

We then filter these leads before booking them as an appointment for you, through our Pre Qualification system which involves our in house call center which verifies: Storm damage date within 180 days (not last year’s damage that was already fixed), insurance approval (we ask for claim number/approval status, or a quick photo of the approval letter), project timeline (must be within 30 days), Roof Replacement or Roof Repair work (minimum $5,000 project value), decision-maker presence (both homeowners if married), Property ownership (no renters wasting your time) and budget BEFORE booking. Requesting that photo alone cuts no-shows by 18 %.

The difference between us and them and how we actually listen to roofers: Our call center agents are trained specifically on roofing terminology. They know the difference between Class 3 and Class 4 impact-rated shingles (UL 2218). They understand deductibles, depreciation, supplements, Xactimate line-item codes like RFG-300 tear-off and RFG-221 ice-barrier, and why ice-and-water underlayment is billable per IRC R905.1. Bottom line is, When they qualify a lead, they’re asking the questions YOU would ask, to TRULY deliver you a qualified appointment, not reading from a generic script.

The best part? there’s NO risk working with us. Bad appointment? We replace it completely FREE, no questions asked! This includes: No-shows, wrong service area, roof already replaced, changed their mind, decided to go with metal instead of shingles, or ANY reason the appointment doesn’t result in you presenting a quote to a qualified homeowner. We’re not another lead-generation/marketing company. We’re your supplement-savvy, code-compliant, honest GROWTH partners.